The five
What separates a real detailer from a quick spray.
Detailing is a low-barrier-to-entry trade. Anyone with a polisher and a wash mitt can call themselves a detailer. The difference between someone who actually protects a finish for years and someone who buffs in fresh swirl marks comes down to five things, all visible before you book.
01
Ask what prep they actually do
A wash isn't prep. Real prep on a paint coating is a hand wash, then iron fallout removal, then a clay bar across every panel, then a polish or paint enhancement pass. If a detailer skips straight from "wash" to "coating", the coating locks in everything underneath it. Including the swirl marks.
02
Ask which product, by name
Real coatings have names, manufacturers, batch numbers and stated lifespans. Generic "premium ceramic" with no brand name usually means a bulk-decanted off-brand. Ask. A detailer who can't tell you the product they're applying probably bought it in a 5-litre tub from a wholesaler that ships from offshore.
03
Read the warranty clauses, not just the headline
A "10-year warranty" that requires monthly polish bookings at the same workshop is a customer-retention scheme, not a warranty. A real warranty covers what the product actually does (bonding, hydrophobicity) without locking you into return visits. Read the clauses.
04
Look for real before-and-after photos, not stock
A detailer who's been working for any length of time has a phone full of their own customer cars. Watermark, license plate blurred, same hexagonal lighting in every shot. That's a real workshop. Stock photos from Unsplash or vendor brochures are a tell.
05
Will the same person do the work?
"The team at" is a phrase that usually means "an apprentice you've never met". For a high-value job (ceramic coating, paint correction, tinting) ask which detailer does the work, by name, and whether they handle it from start to finish. The car is worth the question.